Another profile change? Facebook has done it again!
As you peruse on the social network, you may have noticed a change. The company recently added default Facebook domain email addresses to every Facebook user’s profile. The email address is the same as your public username on your account (i.e. facebook.com/username). With the @facebook.com email address, individuals can receive emails sent from tr
aditional email systems (i.e. Gmail and Yahoo!) directly on their Facebook profiles. These messages are formatted to look like internal Facebook messages.
Why the change?
If users can now read personal emails on their Facebook accounts, this will result in longer visit durations per user on the network. The more time spent on the website, the more advertisements that they will be exposed to (known as “impressions”). Probability explains that the more impressions shown result in a greater click-through rate.The company may have incorporated default Facebook email addresses in order to improve the company’s primary profit driver: advertising.
Therefore, incorporating Facebook email addresses will increase the cost per click (or per impression) of the ads purchased on Facebook. Increased cost translates to increased dollars.
Not a fan of your Facebook email?
If you wish to edit or remove your default Facebook email address, it only takes a few clicks. Go to your contact information, click “Edit” and adjust accordingly.